Embroidery uses a stitching process and digitizing software to apply an image to various garments. Embroidery is most often used to add logos and monograms to items such as dress shirts, jackets, baseball caps, hats, blankets and golf shirts. Embroidery is available with a wide variety of thread colors and can be applied to a garment of any color.
ADVANTAGES: Embroidery stitches are considered remarkably stable. When used to imprint a corporate logo, embroidery implies to customers that they are patronizing a strong and reliable company that will be around for years to come.
DISADVANTAGES: Embroidery requires an extensive digitizing process when using custom designs that can be rather costly. However, there are alternative options offered to customers that are more cost effective, such as using stock imagery and text.